Abstract:
This paper discusses the impact of social media on its extensive use for the company and their effective connectivity with the customers in present scenario. This paper also elaborates on understanding what social media is and what are the existing different forms of social media that are accessed and used by the customer. Moreover, the paper discusses in brief the impact of social media, its misuse, the negative effect of social media, and its positive side. Additionally, the paper also discusses on the censorship of social media, the advantages as well as the disadvantages of social media
